Several local radio stations and small businesses have found new ways to connect with the community and improve their lifestyle. The local radio station provides the option for listeners in the local community to send a text to be included in their weekly contest give-away of $250. You’ve probably heard the radio ad that says text a keyword to this 5 digit mobile code to be entered into their contest to win $250.
Small businesses are also joining in to offer their customers the option to send a text to take a survey to provide valuable feedback to let the business owner know immediately his service rating or how he can provide the personal service customers want. The small business owner of Carolina Green Lawn Care can provide his customers the option to send a keyword to his 5 digit mobile code to interact with his customer by sending out 3 short questions (140 characters or less) to the customers cell phone to allow the customers to provide a text reply with a response to the question.
Questions such as:
1. What 3 lawn care products have you purchased for your home in the past 12 month?
2. What online sites do you frequently use to purchase home improvement or lawn care items?
3. What lawn care projects do you have on your to-do list?
By texting and receiving instant feedback to a few short questions a business owner can find out exactly where customers need help the most and how he or she can reposition their business to help meet more customers needs. The business owner might find that his customers also need help with controlling weeds, beetles and planting large trees.
More businesses are using tools such as Textingly to save money and time spent on paper mailings to customers and instead they are communicating with their customers instantly to send appointment reminders, survey questions and more. I recently checked out Textingly myself and I found that it is as easy as creating an online account so you can track your outgoing text message sent to a cell phone user and feedback or responses received. You can send your text to an unlimited number of customers from a small population of 40 customers to a large population of customers all at once.
Here’s how to establish your mobile business text strategy:
- Go to www.Textingly.com and create your account (it’s free to try it)
- Enter your keyword that you want customers to send to you ( a short code will be automatically assigned)
- Enter the text greeting message you want your customers to receive when they send you a text
- Enter your contacts..name and cell phone number
- Create a text message you want and press send to send out the message to your list of contacts
And that’s all it is to it. Now you have a 2 way mobile text connection established with your customers. So whenever you want to announce a new promotion a sale or discount you can instantly send a text message to alert your customers and receive their response. And when your customers want to text you they can also send you a message or question back..so make sure you check your Textingly account often to review if you have received recent feedback from customers so you can respond quickly. To continue to grow your business you can add the keyword and short code to your business cards that you had out to potential new customers.
Companies such as Samsung have saved millions of dollars and reduced marketing mistakes by using 
